Product authenticity is a complex challenge. This is because economically motivated adulteration (EMA) includes substitution, concealment, mislabelling, counterfeit, dilution etc. Detecting EMA requires the latest equipment and specialized training. HOAN VU uses two Isotope Mass Spectrometers and a range of other equipment to test for adulteration and to verify credence claims such as organic, grass-fed or grain-fed, farmed or wild-caught fish etc.